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Free guides

Guides for the business side

Straight-talking how-tos on pricing, quoting, getting paid and winning better work. No bullshit, no filler, just what actually helps.

Business

How many jobs you actually need to break even

Why busy is not the same as covered, and a worked example showing how many jobs a month you actually need.

Marketing

What a customer is really worth (not just their first job)

Why the first job undersells a good customer, and a worked example showing what repeat work and referrals add.

Pricing

Why that "profitable" job might have lost you money

How to check a finished job against your quote, and the two things that quietly kill profit.

Pricing

How to quote a job so you actually make money

Why markup is not margin, how big a buffer to add, and a worked example that turns a guess into a proper price.

Marketing

What you actually need for a website, explained simply

Domain, hosting and the site itself: the three parts of a website in plain English, and how they get built.

Business

What an employee really costs (and when you can afford to hire)

A wage is only half the story. What a hire truly costs, and how to know when you can afford one.

Marketing

How to get more Google reviews as a tradesperson

When to ask, how to ask, and how to make getting reviews a two-tap habit.

Marketing

How to work out if your marketing is actually making you money

Busy is not the same as profitable. The simple sum that tells you whether your marketing is paying its way.

Pricing

How to work out your true hourly rate as a tradesperson

Why your rate feels too low, and how to fix it with a simple worked example.

More on the way

We are adding new guides regularly, on quoting, getting paid faster, reviews and marketing. In the meantime, have a look at the free tools.