Sending lots of quotes and winning few? Work out how many you really need to send to hit your job target, and what winning a bigger share of them is worth.
Your win rate is the share of quotes that turn into jobs. If you win three in ten, you need to send ten quotes for every three jobs you want. Lift that to four in ten and the same number of jobs takes far fewer quotes, which frees up hours you can spend on paid work or on winning even more.
What you want to land, and how often you win now.
Your time is not free, even when you do not invoice for it.
A guide, not financial advice. Figures are estimates. Your real win rate will vary by job type and season, so use an average over a few months.
Every quote takes time: the visit, the measuring, the pricing, the write-up. When you win it, that time is built into the job. When you lose it, it is simply gone. A low win rate means most of that effort goes unpaid, quietly and every month.
You can send fewer quotes for the same number of jobs and get your evenings back, or you can keep quoting at the same pace and land more work. This calculator shows both, so you can see which matters more to you.
Replying fast, following up a few days after sending, being clear about what is included, and quoting for the jobs you are best at all help. Quoting every enquiry that comes in usually pulls the rate down, because some were never going to be a fit.
